Mazaccio & Drowilal – Paparazzi
In their series of images “Paparazzi“, the artist duo Mazaccio and Drowilal use and misappropriate images from these image-hunting photographers, and establish a typology of celebrity behavior. “The Beach“, “Bike Riding“, “Surfing“, their titles are more than explicit. If these representations tend to show that they lead a “normal” life (they shop at the supermarket, walk their dog), they nevertheless display the codes that mark their belonging to a class apart (sumptuous villas, heavenly beaches, etc.). Their activities come to be sponsored by brands that see this as a relevant product placement in view of the affects involved.
By decontextualizing these models and by working on their accumulation, the artists neutralize the sensational charge inherent in their representation and expose the ideology and the model of society which hide behind this epiphenomenon. Defying the good taste, refuting any hierarchy between the noble image and the vernacular cliché, they operate detour, confrontations, juxtapositions, and by doing so, they deconstruct, the air of nothing, the representations which shape our contemporary imaginary.