How patriarchy transforms sexism into sweetness

03 March 2021   •  
Written by Lou Tsatsas
How patriarchy transforms sexism into sweetness

Bizarre or trending subjects, catch a break with our curiosity of the week. In Blade for Babes, Margaux Corda deconstructs the clichés surrounding femininity and reveals their profound violence.

“As a woman, I am constantly questioning the symbols and representations of gender today, as well as the historical, emotional and family baggage we receive”,

says Swiss photographer Margaux Corda. After graduating from the ECAL, the artist has started working between Lausanne and Paris on notions of identity, beauty and heritage, which she enjoys deconstructing in timeless settings. Attracted by light and its shimmer, she creates portraits and still lifes with a retro aesthetic, and uses humour as a weapon to question taboo themes. “The form always influences my subject, it is very important for me that it is the driving force behind my creations,” she says.

Blade for Babes is no exception to this rule. Pink backgrounds, girly accessories, excessive use of rhinestones… Margaux Corda’s creations are eye-catching and evoke the gendered advertisements of recent decades. “The title of the series comes from a site on which I found a pink comb-knife. This platform sells weapons for women. They offer many products disguised as women’s accessories. I thought it was particularly representative of what I was talking about: something fundamentally violent, made cute and harmless,” she explains.

© Margaux Corda© Margaux Corda

Resistance is possible

Light, but only in appearance, the series reads like a reflection on beauty and innocence. “It aims to question our vision of gender and the diktats imposed on women and men in our modern western society,” says the photographer. A collection of images – or rather symbols – denouncing the superficiality of the injunctions dictated by society. “How do women construct themselves, through images of female figures? And those of the media, of commerce? Do they influence our identity? How does it affect us psychologically?” the artist wonders. A kitchen knife – an object echoing feminicides, as well as the “place” of women in the home – decorated with glitter, a Hello Kitty gloss, evoking the premature sexualisation of adolescent girls, the body of a snake, representing fear, manipulation, but also man, through his phallic form… In Blade for Babes, there is no shortage of allegories. They saturate the pictures and transform the “pretty” into politics.

For with this project, Margaux Corda intends to “show that resistance is possible”. With strong irony, the artist seeks to reveal ordinary injustices, as well as a deeper uneasiness conditioned by patriarchy. “The image “The Wrist” is, among other things, a critique of the silence around mental illness among young people. It evokes the scars of self-mutilation,” she says. With Blade for Babes, she highlights the misunderstandings, frustrations, physical and psychological pain felt by all. A way of taking part in the fight “that is finally starting to come alive, through feminist movements around the world, through strikes, demonstrations and other acts of force against our patriarchal world”, she concludes.

© Margaux Corda© Margaux Corda
© Margaux Corda© Margaux Corda
© Margaux Corda© Margaux Corda

© Margaux Corda

Explore
France 98, Luke Skywalker and street photography: Laurent le Crabe's Chinese portrait
France 98, Luke Skywalker and street photography: Laurent le Crabe’s Chinese portrait
"As the son of a printer, I was immersed from an early age in a culture of images and colour", says Laurent le Crabe, who, as he grew up...
28 July 2021   •  
Written by Anaïs Viand
Macron, Brexit and family albums: Ed Alcock's Chinese portrait
Macron, Brexit and family albums: Ed Alcock’s Chinese portrait
Portrait photographer for many news publications – Le Monde, El País, the New York Times – documentary photographer and member of the...
22 July 2021   •  
Written by Lou Tsatsas
"While everyone knows how to draw a penis and testicles, a vulva or a clitoris is a problem"
“While everyone knows how to draw a penis and testicles, a vulva or a clitoris is a problem”
With Récupérer Nos Corps (Getting our bodies back, ed.), a project combining written testimonies and photographs, non-binary artist La...
14 July 2021   •  
Written by Lou Tsatsas
Belgium, pasta taster, and dangerous nipples: Charlotte Abramow's Chinese portrait
Belgium, pasta taster, and dangerous nipples: Charlotte Abramow’s Chinese portrait
She is Belgian, but lives in France. She has been challenging the clichés associated with female beauty and celebrating bodies in her...
11 July 2021   •  
Written by Anaïs Viand
Our latest articles
View all articles
Readers picks #355
Readers picks #355
Alexander Kaller and Stephen Sillifant, our readers picks #355, both escape the frenzy of our world to produce peaceful images – a...
30 August 2021   •  
Written by Fisheye Magazine
British seaside, round animals and Céline Sciamma: Max Miechowski's Chinese portrait
British seaside, round animals and Céline Sciamma: Max Miechowski’s Chinese portrait
Trained as a musician, British artist Max Miechowski turned to photography after a long trip to Southeast Asia. Portraits...
25 August 2021   •  
Written by Lou Tsatsas
Instagram selection #312
Instagram selection #312
Through portraits or landscapes, the artists of our Instagram selection #312 never stop experimenting. All of them seek new textures and...
24 August 2021   •  
Written by Joachim Delestrade
The labourer who turned mud into silver
The labourer who turned mud into silver
With Zilverbeek (Silver creek), Lucas Leffler explores the myth of a worker who made his wealth from the mud that lined the bottom of a...
23 August 2021   •  
Written by Finley Cutts