Polaroid! The brand has long become a universal myth. The uses Polaroid initiated still inspire our everyday photography—as a quick check on Instagram suggests. For the first time the exhibition explores the Polaroid phenomenon at the intersection of art and technology in its full scope. Outstanding artists—from Ansel Adams to Andy Warhol—seized the medium of instant photography to strike new paths and came to define the aesthetics of an era. The Polaroid Project combines their unique creations with ground-breaking technology—camera specimen, concept studies and prototypes—which made this visual revolution possible in the first place. Vienna, which since 2010 is the new home of the International Polaroid Collection thanks to the initiative of WestLicht founder Peter Coeln, is the first stop of the exhibition in Europe.

© James Nitsch

Westlicht -Westbahnstraße 40, A-1070 Vienna, Austria